Wave launches first in-house jewellery collection

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Silver range features cuffs, earrings and stack rings with wave motif.

Retailer Wave has launched its first in-house jewellery collection, featuring gold and black rhodium-plated designs with a classic wave shape, paying homage to the company’s name.

The collection is described by the company as "wearable, desirable and a timeless classic".

It was designed by Wave director Paul Henderson in response to customers’ feedback and the knowledge of best selling lines sold at Wave. it features a choice of delicate pendants and earrings, oversized cuffs, drop earrings and stackable rings in silver, black rhodium plating and rose gold plating.

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A statement from Wave said: "This range offers a point of difference for Wave’s very special customers who are looking for something different, luxurious and extremely well designed and manufactured".

Henderson said this was the first of many future Wave jewellery ranges, adding that the collection has already won sales having only been in store for a few days, without any promotional activity.
 

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