Sparse Black Friday footfall continues into first week of Christmas trading

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Black Friday wash out continues into the first week of Christmas trading as footfall across all retail destinations rises only marginally week on week.

According to the latest data from retail intelligence experts Springboard, footfall for the week commencing November 27 across UK high Streets, shopping centres and out of town retail parks only rose 1% week on week, compared with a 3.2% growth in 2016, and dropped significantly by 3.1% year-on-year.

For the first Christmas trading week post Black Friday, retail parks were the most resilient with footfall increasing by 1.7% from the Black Friday week, declining by just 0.3% from 2016, a slight improvement last year when footfall rose over the week by 1.4% and declined over the year by 0.8%.

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It was the UK high streets that suffered the most last week, reporting a marginal rise in footfall of just 0.3% week-on-week, but a drop of 4.5% compared to the same week in 2016.

Shopping centres recorded the largest uplift in footfall from the previous week of 2.1%, but an annual drop in footfall of 2.6% demonstrates that they still are attracting fewer customers than last year.

Diane Wehrle, retail insights director at Springboard, comments: ‘These results are likely to be driven by the surge in click and collect following the Black Friday Weekend and Cyber Monday, evidence why the retail parks are seeming to buck the UK high streets slowdown”.

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