West End launches Save Boxing Day Sales campaign

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Sunday trading restrictions could lose West End retailers £50m.

The New West End Company, which represents more than 600 retailers on Bond Street, Oxford Street and Regent Street, has launched a Save Boxing Day Sales campaign to increase shopping hours on one of the most important shopping days of the retail calendar.

This year’s Boxing Day for the first time in six years falls on a Sunday and the New West End Company claim that current limited trading hours will result in a £50 million reduction in West End takings alone.
Under existing Sunday trading laws, retailers with stores of more than 280 sqm, which accounts for 99 percent of the West End’s stores, are restricted to just six hours of trading between 10am and 6pm.

New West End Company chair Dame Judith Mayhew-Jonas said: “Boxing Day traditionally marks the launch of the January sales and a strong trading day is a vital boost to the retail industry and the UK economy, as it recovers from the global recession. London also needs to maintain its international competitive edge and the Christmas “

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The campaign has been launched as the Association of Convenience Stores has released the results of a poll that claims 89 percent of the general public would be opposed to a relaxation in Sunday trading laws, with just 5 percent in favour of an extension of shopping hours on a Sunday. The survey also found that 85 percent of those polled would still oppose to a relaxation in the laws when the traditional Boxing Day sales fall on a Sunday this year.

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