Manufacturer encourages jewellers to jump on personalisation trend.
Weston Beamor will take part in The Company of Master Jewellers spring buyers’ meeting when it opens in Birmingham on February 22.
The venerable Birmingham manufacturer will be there to tell CMJ members about its bespoke production service for retailers which includes designs in Fairtrade gold and silver.
The service aims to encourage jewellers who lack their own workshops to offer bespoke jewellery, remodelling and personalisation of jewellery to their customers.
“Weston Beamor is well-known for its casting services in precious metals but is perhaps less well known for its CAD and Rapid Prototyping services and for its stone setting and stone-sourcing facilities. Our dedicated team of experts can help retailers with all stages of the manufacturing process and provide a swift, expert and high-quality service,” explains the company’s head of business development, Glen Day.
Western Beamor offers jewellers an end-to-end service including help with initial photo-realistic CAD designs to show customers; creation of a resin prototype, which can be tried on by the customer for approval prior to production of the finished or partly-finished piece of jewellery.
“There is no doubt that personalisation of jewellery is a growing trend and feedback from our customers tell us that more and more bridal couples are looking to buy wedding jewellery which expresses their own personality. By using Weston Beamor’s services retailers effectively have access to their own highly sophisticated and technologically advanced jewellery workshop and to the exceptional craft skills of our setters, mounters and finishers. By using WB CMJ members will be able to open up a whole range of exciting new possibilities to their customers,” says Day.