WFDB endorses appointment of De Beers veteran to top diamond post

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The World Federation of Diamond Bourses (WFDB) has publicly endorsed the announcement of Stephen Lussier as the new chairman of the Diamond Producers Association (DPA), following his appointment earlier this week.

WFDB President Ernie Blom hailed Lussier’s arrival and said the DPA would benefit from his long experience in the diamond industry.

“Stephen’s breadth of knowledge of the diamond business is second to none and the DPA will reap the advantages of having Stephen guiding it,” he commented.

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Lussier (main picture) serves as the CEO of the De Beers diamond brand, Forevermark, and is executive vice-president of the De Beers Group of Companies. He has worked for De Beers for more than three decades.

“I have known Stephen for many years and his experience in driving forward marketing programmes, most recently with the successful Forevermark brand, will serve the DPA well,” continued Blom (below right). “With the support of Sally Morrison as managing director of marketing, I believe the DPA is well set to push forward creative generic marketing initiatives.” Ernie Blom

Blom added that the WFDB is ready to work with and support the DPA under its new leadership.

“With more than 20,000 members at 30 affiliated bourses across the world I believe we can work together successfully for the benefit of the entire diamond trade. Generic marketing is absolutely critical to the continued success of the diamond jewellery sector and I look forward to a co-operative relationship with the DPA to achieve this aim.”

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