For Alex Monroe’s fine jewellery drop of the year, the British brand introduced the Plume collection, which has been its most successful 18ct line to date.
Strong yet delicate pieces, which are very wearable and cover accessible price points, coupled with a striking photoshoot, meant the Plume collection by Alex Monroe got off to a flying start.
On top of this, after Jodie Whittaker wore the Plume Loop earrings and Plume Flare necklace to her debut TV appearance discussing her role as the first female Doctor Who, both of those pieces proceeded to sell out from the website, and have continued to be bestsellers within the range ever since.
Plume is a feminine collection which features feather motif designs, and plays around with champagne diamonds to striking effect.
When worn, Plume looks beautiful on the skin, with rings looking eye-catching stacked together and alone.
Right from the start of the Collections of the Year poll going live, Alex Monroe stormed ahead, and continued to gather votes day by day. In the end, Alex Monroe’s Plume collection won with 36% of the votes — adding one more accolade to the brand’s belt in its 30th anniversary year.