Swarovski continues to innovate in the industry, this year launching a new concept which offers consumers endless possibilities of customisation.
The Remix collection only dropped in AW17, but its fast become one of the brand’s bestsellers. Thanks to an invisible magnetic clasp, customers can create their own style using ‘Remix’ stands.
By connecting and combining multiple strands it’s possible to make unique necklaces, bracelets, chokers and more, and it’s safe to say shoppers are loving this flexibility.
Remix also features four style archetypes, ‘Glamour’, ‘Timeless’, ‘Rock Chic’ and ‘Romantic’. All together the brand hopes to embody everyday women, and allow them to shine in Swarovski.
A first for the brand, the Swarovski Remix collection is displayed outside of cabinets, giving customers a ‘touch and feel’ experience and helping them understand the magnetic clasp mechanic; further amplifying the playful nature of the range.
The race to be crowned Fashion Jewellery Collection of the Year was the tightest one in the contest, with the winner changing hands on numerous occasions. Once the poll closed, only four votes placed Swarovski ahead of its nearest rival, with the Remix range winning in the end with 28% of the votes.