The men’s jewellery collection category had the tightest run in the Collections of the Year public vote. Battling neck and neck, two brands looked set to share the winning spot right up until the final hours.
Eventually, Unique & Co pushed ahead and claimed victory after securing just four more votes than its nearest competitor.
Unique & Co. bucked the trend in the Collections of the Year public vote as it was one of the only brands not to use social media to drum up support.
Instead, the sheer popularity of the latest leather bracelet collection was enough to obtain votes from industry peers and fans.
The brand’s men’s collection has been in the UK market for over 15 years and has always been a leader in its field.
The sell through is extraordinary and the offering appeals to consumers young and old. New for 2016, Unique & Co. launched braided leather bracelets combined with stainless elements and special clasps to create young, urban and contemporary designs for the fashion-conscious consumer.
The brand also added a touch of rose gold and leather inlays to its cufflinks.