Winsor Bishop flourishing with new lease of life

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Daughters take on business, expanding store and online presence.

Family-run jeweller Winsor Bishop has announced the developments and growth of its retail stores, following the take over of the company by its previous chairman’s daughters.

Established in 1834, the Norwich-based business has grown in size and popularity throughout the years with numerous independent families taking ownership of it.

Its most recent chairman Robert Croydon took the helm in 2004 but sadly passed away a few months ago. His daughters, Sophie Fulford and Tanya von Moll, have now taken the reins, with Fulford as the new managing director.

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The business is seeing a new lease of life, and is set for further growth this September with the addition of a more space at 39 London Street, the shop next door to Winsor Bishop’s current 41-43 London Street address.

Sarah Clark of Winsor Bishop said: “We are in the process of knocking through and expanding our overall sales floor space by a whopping 70% and will introduce Rolex, Patek Philippe, Panerai and Breitling boutique areas.”

The store will also have a dedicated customer service department and a Links of London shop-in-shop feature.

With the expansion of the store, Clark explained that new staff has also been taken on.

“As well as growing in space we are also growing in team size, adding a further 12 to our core team of currently only 18.”

The company has also restructured to bring a middle management level offering great opportunities for internal promotions.

Winsor Bishop currently sells jewellery brands including Georg Jensen, Mikimoto and Chopard.

This year is has also launched a fully functional e-commerce site and is using social media to reach new audiences. The company has also opened the largest UK Pandora franchise in its local shopping centre.

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