Retailer makes move from costume jewellery to precious products.
Jewellery retailer Wonsuponatime has re-launched its website, adding several new designer brands to its offer as it seeks to increase its luxury presence.
The site’s stock and its layout have been edited. Previous to this update Wonsuponatime was selling costume jewellery with price points of £20 and under. It is now placing emphasis on its ethos of selling jewellery design that "tells a story", represented by its unicorn logo.
Wonsuponatime has added Ros Millar, Kate Gilliland, Yasmine Everley, Jessica Nam, Rosie Sanders, Momocreatura and Anabella Lucilla to its line up, alongside Professional Jeweller 2013 Treasure competition winner Tessa Metcalfe.
The company’s founder and director Sarah Andrews said of the re-launch: “This is such an exciting stage for Wonsuponatime. We are committed to sourcing and showcasing beautiful designs from fresh talent. We have now launched into the fine jewellery and mid-luxury industry, offering a much more curated collection.
"For us, jewellery is more than just picking out pretty trinkets; it’s about wearing a story. When it comes to the designers that we are privileged enough to be working with, they all have fascinating tales that we want to be able to share with the world through an online, retail platform."
The online jewellery boutique re-launched at the beginning of June.