Worcester’s WH Peplow opens second store

WH Peplow said that strong Pandora sales had been a factor in opening a store dedicated to contemporary jewellery.

Strong Pandora sales lead to contemporary g6 Jewellery shop opening.

Worcester retail jeweller WH Peplow has opened a new contemporary jewellery store in the town called g6 Jewellery.

Peplow manager Jo Bourne said that successful sales of charm brand Pandora had been a contributing factor to opening a separate store for contemporary jewellery.

She told local paper Tewkesbury Admag: “[Pandora] has been hugely successful in our existing store and we felt that opening g6 would create a relaxed and exclusive shopping experience. We are able to provide customers with more products including their new spring summer range, earrings, rings and necklace collections.”

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The shop on Worcester’s Pump Street was officially opened by Miss Worcester Katie Sinclair and the first 50 customers to enter the shop were given a free Pandora charm. Shoppers, who had been queing outside the store in anticipation of its opening, were also given the chance to win £1,000 to spend in store by guessing at what exact time a Pandora bracelet would slip off the thumb of a melting ice sculpture.

WH Peplow was founded in 1818.

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