Worcestershire jeweller makes awards’ finals


Åsa Cupitt, who runs Cupitt Jeweller in Bromsgrove has been shortlisted the final of the Midlands Family Business Awards – which celebrate the work and achievements of family businesses across the region.

The judges said that it was Åsa’s spirited approach to transforming her business, which helped earn her a place as one of five finalists in the Entrepreneur of the Year category. The winner will be announced at a celebratory dinner at Birmingham’s Great Hall in November.

Åsa took over the running of the family business in 2013, following the death of her husband Simon Cupitt – a third generation jeweller. She decided to adopt a fresh, new focus and embarked on a major refurbishment project which included re-opening the onsite workshop and re-assessing the product range to include contemporary jewellery with an emphasis on British designers.

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But despite its new look and feel, Åsa insisted the shop retains strong business values, which she said are associated with the Cupitt family name.

 Åsa said: “It is an honour to have been shortlisted for this award.  2016 has been a very special year because we celebrated the 70th anniversary of the business in June. Who knows, we might have cause for another celebration before the year ends!”


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