Works starts on LJW 2011

BJA claims LJW should be an annual fixture in the calendar.

Director Della Tinsley has announced that work is already starting on LJW 2011, with the British Jewellery Council (BJC) claiming the event should be an ‘annual fixture.’

In all over 120 jewellers, retailers and institutions took part in LJW this year. They held receptions, exhibitions, seminars, workshops, fashion shows, collection launches, consultations and demonstrations, all to promote London’s world-famous jewellery trade.

Tinsley hopes that by starting early she can build on the success of the 2010 show and find partners to ensure that the week will continue on to next year.

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She said: ‘The response from sponsors, partners and participants alike has been overwhelmingly positive. It’s too early to determine London Jewellery Week’s impact in terms of jewellers’ revenue but there was no mistaking the buzz. The challenge now is to build on that energy and sign up partners as soon as possible so we can surpass this year’s success with an even more exciting London Jewellery Week 2011.’

Highlights of the 2010 event included:

• a series of champagne receptions hosted by the Green Street Jewellers Association in partnership with Jaguar, Champagne Lanson, Clydesdale Bank and the NSPCC;

• a Salon Privé Jewellery Fashion Show at Goldsmith’s Hall featuring jewellery by David Marshall, Boodles, Dower & Hall and Elisabeth Gage;

• the Hatton Garden Street Festival attended by over 6,000 people and offering jewellery making demonstrations, open studios, talks, activities for kids, music and food stalls;

• a series of seminars at Goldsmiths’ Hall attend by over 250 people and featuring informative talks by jewellery expert Joanna Hardy and pioneering jewellers Leo DeVroomen and Shaun Leane;

• the contemporary jewellery exhibition, Treasure, which attracted approximately 5,000 people to a diverse exhibition of over 90 jewellers along with seminars and workshops at Victoria House on Southampton Row in Central London.

Elsewhere at Treasure, recent St. Martin’s graduate Joanna Dahdah’s spherical Muse Collection won the award for Best New Designer while Gaudion Bowerbank, the online modern jewellery studio-boutique, won Best Designs.

The range of competitions and prize draws running throughout the week meant that jewellery designers weren’t the only winners. Roxana Simon won the London Jewellery Week / Square Mile Magazine VIP competition and a Jaguar chauffer service to a number of glamorous LJW events.

Pamela Henry was the lucky winner of the Association of Contemporary Jewellers Prize Draw and is to receive a specially commissioned piece from jeweller Linda Taylor. Other competitions saw winners taking home jewellery by JeDeCo, the Jewellery Design Collective; a Murano glass Venetian necklace by Argent of London; customized cufflinks by jeweller Josef Koppmann, and an Eastern Mystic White Thai Silver necklace.

BJC pr and marketing manager Lindsay Straughton has been a vocal supporter of London Jewellery Week and attended numerous events throughout the week. She praised the event and claimed that its importance to consumers meant it should become an annual fixture.

Straughton said: “The success of London Jewellery Week 2010 was a major achievement. The industry took ownership of the week and participants truly pulled together to put on a world-class series of events. I firmly believe London Jewellery Week should be an annual fixture – offering the consumer as it does, a unique insight into one of the capitals most important creative industries.”
 

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