Essex store overwhelmed by crowds during talent show winners’ visit.
X Factor winners Little Mix visited the Pandora store in Romford last week, during a tour of the girl group’s hometowns ahead of last weekend’s final in which they won a million-pound recording contract.
The four-piece group headed to the store in Romford, hometown of Little Mix singer Jesy Nelson, visiting the Pandora store where they chose jewellery from the brand’s AW11/12 Nostalgic Rock collection.
The group was photographed with staff members at the store, while a crowd of several hundred waited outside for the group.
Earlier in the series X Factor judge and Little Mix mentor Tulisa Contostavlos wore Pandora jewellery and a Pandora watch. She also wore a pair of the brand’s white gold Love Pod earrings during the first round of the final last Saturday evening.
Other jewellery brands worn during this season of the X Factor included Alice Menter and Kleshna, which specially made poppies for the judges and contestants in November. Judge Kelly Rowland wore a pair of Gogo Philip hoop earrings in one episode, while Contostavlos donned a pair of Shaun Leane’s cat claw hoops earlier in the live show episodes. A Tresor Paris bracelet was worn by finalist Amelia Lily during the series.
In September Pandora invited a number of celebrities to its head offices in central London as part of its drive to raise awareness for Breast Cancer Awareness, with its new 2011 Pink Ribbon bead. Guests included the actress and singer Billie Piper, musician Myleene Klass and Una Healy of pop group The Saturdays.