Yvette Ries jewellery re-launches in the UK

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Company appoints Elitor UK as its country sales agency.

German luxury women’s jewellery brand Yvette Ries has re-entered the UK market after a two-year absence with the appointment of Elitor UK, who will act as its UK sales agency.

Yvette Ries, after whom the label is named, is from a family of jewellery-makers, now in its third generation.

Ries will be launching her latest collection of women jewellery in the UK, which is made from silk, sterling silver and steel, and set with Swarovski crystals and pearls.

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Managing director Robin Mead of Elitor UK, the UK agency for Yvette Ries, said: “Strikingly different, the Yvette Ries collection offers stockists a choice of styles and looks from the classically cool to interesting statement pieces. Yvette has used her considerable design skills and knowledge of manufacturing to create this unusual and saleable collection. This, combined with competitive prices and quality of manufacture, will serve UK stockists well.”

Trade lead-in prices are from £18 for earrings to £108 for a silver and jade necklace. All pieces are supplied with a branded box and display stands are available for stockists who invest £750 in the collection.

Yvette Ries is currently stocked in Germany, Austria, Belgium, Estonia, Norway, Slovakia and Switzerland.

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