10 BaselWorld 2010 facts

Fast facts about the year’s most important watch and jewellery show.

 • 1,915 exhibitors will show jewellery and watch collections at BaselWorld.

• Nearly 100,000 buyers are expected to make the trip from around the world to the small Swiss town of Basel.

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• BaselWorld covers 160,000sqm of floor space, making it Switzerland’s largest trade event.

• More than 3,000 journalists will make the trip to BaselWorld.

• There will be international visitors at BaselWorld from 100 countries.

• BaselWorld will run for eight days, from March 18 to 25.

• Exhibitors at BaselWorld will be representing 45 countries, with many showing exclusively at the show.

• The opening ceremony for BaselWorld will be led by Federal Councillor Moritz Leuenberger, Councillor of the Canton of Basel-Stadt Christoph Brutschin, President of the Exhibitors’ Committee Jacques J. Duchêne and chief executive of MCH Group René Kamm.

• Swiss exhibitors presenting products at BaselWorld represent more than 90 percent of total Swiss exports.

• Watches are the third most important export sector in Switzerland, the home of BaselWorld.




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