Lumbers owner Dominic Gommersall

This year saw Lumbers move location and welcome Brown & Newirth’s first shop-in-shop among other exciting things.

Here, Lumbers owner Dominic Gommersall answers Professional Jewellers’ 2015 review questions.

What have been the company’s 2015 highlights?


A relocation of the business to an iconic Leicester City centre building has been the motivation and highlight of the year. We have designed, contracted and project managed the complete move ‘in-house’ and probably created, not only the largest square foot jewellery store in the country, but the most stunning too.

On the whole, how would you say business has been in 2015?

The year has been steady with an explosion of business since our relocation. The first few weeks of Christmas have been simply amazing and well over forecasts. We have seen local competitors come and go with different offers, but nothing is as solid as a good established, trusted local name.

What consumer trends have you noticed?

We have still found a continuation of simple, quality jewellery design. Classic tennis bracelets and solitaire rings and ear studs above all else. The continual growing demand for certificated diamonds has been apparent throughout the year too.

What brands have been popular in store?

We cannot quite believe the number of Hublot watches we have sold this year – it has been the strongest performing brand. Equally, since our relocation we have been privileged to obtain the Omega watch agency and it has already shown us what a terrific brand it will be for us in the years to come. Within the new store we have a large sales area dedicated to gifts – two other new brands to us, Georg Jensen and Aspinal of London have sold extremely well within this sphere of the business.

What plans do you have for 2016?

We are really excited about 2016. The new store has attracted a wealth of compliments from clients and traders alike. We have a number of really exciting watch brands who, although already represented in the city, have arranged meetings to perhaps move or add to their current stockist. I believe we have built an incredible shop that gives us a huge advantage not only in selling, but buying too. It seems everyone wants to be a part of our business in Leicestershire.

We are going to concentrate on the buying of new ranges and price points for our diamond ranges. We will also be lowering our margins as our overheads are significantly less than our previous shop and ensuring that we are considerably more competitive than other local jewellers.