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57% of British women own a piece of pearl jewellery, new research reveals

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More than half of British women now own a piece of pearl jewellery, new research reveals.

According chocolate company Thorntons, which has looked into the nation’s love of pearls for a new campaign, 57% of British women own a piece of pearl jewellery, up 4% from 2017.

Moreover, the research reveals one in five women only came town their first pearl item in the last six months.

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Pearls have particularly rocketed in popularity amongst young fashionistas this year, with a third of 18-24 year olds snapping up at least one pearl accessory in the past six months.

It’s no wonder pearls are everywhere. 45% of women admit they feel elegant when wearing them and over a quarter (27%) say accessorising with pearls made them feel beautiful.

And it seems ‘royal fever’ also has a part to play, with 13% of women revealing the Kate Middleton and Meghan Markle have made pearls popular again, with 20% of women noticing an increase in stylish pearl accessories on the high-street and online.

This study marks the launch of Thornton Pearls, a range of new chocolate by the brand.

In celebration of this launch, Thorntons has also recreated some of the most iconic-pearl images, made entirely out of the new chocolate. These moments include Marilyn Monroe in ‘Some Like it Hot’ and Rihanna in pearl-frame Chanel sunglasses.

The edible treasures took Thorntons head chocolate makers and chocolate food artist Prudence Staite a total of 135 hours to make, using 781 individual, hand-crafted chocolate pearls.

Thorntons research reveals that 30% of women plan to buy a piece of pearl jewellery in the future, with one in five admitting new jewellery was one of their favourite affordable treats.

Tags : pearl jewellerypearlsThorntons
Stacey Hailes

The author Stacey Hailes

Editor, Professional Jeweller

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