New York-inspired fashion jewellery brand 5th Avenue has increased its UK account base by 38% following a positive response to its ranges at Jewellery & Watch Birmingham.

Building on its successful UK launch at Jewellery & Watch London in June last year, the brand has received substantial uptake both by multiples and independents.

UK sales director Guy Allen commented: “We have been inundated with requests from retailers to take on 5th Avenue and this combined with outstanding Christmas sell through has underlined the brand’s strong market appeal and is in-line with our ambitious growth targets for the UK for 2015”.


The brand’s bronze and silver jewellery collections retail from £25-£250, with the new SS15 range including geometric and Art Deco pieces.

The brand is exclusively distributed in the UK by Soul London.