60% of IJL exhibitors re-book for 2014 show


Companies dub 2013 event "best show yet" with more than 550 brands.

International Jewellery London (IJL) has declared its 2013 event a "tremendous success", with a reported 60% of brands re-booking for IJL’s first show at Olympia in 2014.

The annual trade show closed on Wednesday September 4, marking its final year at the Earls Court exhibition space in London. This year’s show featured several new brands and designers, a new runway show and an array of educational seminars.

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IJL event director Sam Willoughby stated: "IJL really is the ultimate UK jewellery experience and we were thrilled with the reaction from retailers and buyers to the 2013 show, as well as excellent reports from designers and brands. It was an enjoyable show and importantly, a commercial success for many. As the show closed, we were already over 60% rebooked for the 2014 event.”

Links of London was announced as a late sponsor of this year’s Boulevard Bar, but says its placement offered maximum exposure for the British company.

Links of London wholesale director Caroline Blanchard said: “An exclusive Links of London environment was created within the Boulevard Bar this season, providing a unique and eye-catching arena to showcase our new brand campaign and product. The calibre of brands, attendees and events throughout IJL ensured maximum brand awareness to both customers and media."

In all, IJL 2013 featured more than 550 brands, designers and manufacturers showcasing their work from 33 countries, as well as 177 new companies.

Best Show Yet
IJL reports that several companies described the 2013 show as their best IJL yet. Visitor Bec Astley-Clarke of Astley Clarke said the show was one of the strongest for several years, complimenting the The Bright Young Gems finalists on their creativity.

Bridal brand Brown & Newirth said the show was its best ever after more than 20 years taking part in IJL. The company’s director John Ball said: "I am absolutely delighted to announce that the 2013 event has been Brown & Newirth’s best ever, which is testament to the work that both my development team put in throughout the year and the team at Reed Exhibitions, who ensure that IJL is the must attend trade event of the year.”

At Birmingham company WB the Creative Jewellery Group, its managing director Andrew Morton described the event as "always an extremely important show", adding that he thought it was one of the best shows yet.: "The look of the show, especially the Boulevard, had a much more continental, upmarket feel which I liked," Morton said. "The lighting was good and the fashion show worked well. Most importantly the show, as always, attracted good quality retailers and all three businesses made a number of excellent leads for the future. We have already pre-booked for Olympia and are looking forward to next year in a new venue.”

Retailers and Key Press
Retailers attending this year’s show included EC One, Harrods, John Lewis, Garrard, Rox and Beaverbrooks. A number of UK journalists attended this year’s show, as well as international news broadcasters, broadsheet journalists, jewellery writers, national magazine editors and bloggers. Highlights included filming by CNN, and the attendance of the BBC, Wallpaper* magazine, The Daily Telegraph, HELLO!, The Times, Financial Times, Glamour magazine, South China Morning Post and Elle Russia.

Luxury Announcement
The show was also the launch pad for Luxury by IJL, a brand new luxury jewellery trade event that was revealed during a champagne reception and runway show.

The 2014 edition of IJL is set to take place at its new London home, Olympia, between August 31 and September 2 next year.

Tags : 2014IJLijl 2013ijl report 2013re-brand
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