Jewellery brand Merci Maman is celebrating its 13th anniversary and will thank its “loyal” customer base for the support with a 15% discount.

The discount will be applicable only on Wednesday 14 October, the anniversary of the company’s founding.

Merci Maman was founded in 2007 by mother of four, Béatrice de Montille, at her kitchen table in Fulham, London. Thirteen years on, the team has grown to 50, with workshops in London, Paris and Berlin and ships globally.


“We want to thank our loyal customers for supporting the brand every step of the way by offering a 15% discount off everything on site to mark the occasion,” the brand revealed in a statement.

This comes as the Merci Maman reports it has grown approximately 25% in 2020 by comparison to 2019, despite this year’s ongoing pandemic.

Founder Béatrice de Montille commented: “Over the years I’ve nurtured the brand and watched it grow, and like a mother with their child, I’m immensely proud of the brand’s evolution and where it is now.

“Merci Maman has gone a long way since its creation and if there is anything to take away from this strange year, it’s shown that we are stronger than ever as a team.

“We truly are a family in every sense of the word, and our team could not be more passionate or dedicated to make the treasured moments in our customer’s lives that extra bit special.”