The 7,000 fake Rolex watches had been confiscated from a man charged with trafficking counterfeit goods. (Photo by SAEED KHAN/AFP/Getty Images)

US authorities stage demonstration to warn off counterfeiters.

US authorities crushed 7,000 fake Rolex watches with a steamroller in Philadelphia this week.

Customs officials staged the demonstration to highlight law enforcement’s role in protecting intellectual property rights and to send a strong message to would-be counterfeiters.

Advertisement

The 7,000 counterfeit Rolex watches were seized by US immigration and customs enforcement officials from Binh Cam Tran, who pleaded guilty to trafficking counterfeit goods last year and is serving six years in a federal prison.

Tran has been ordered to pay Rolex US$2.2 million (£1.4 million) in damages. Authorities said that Tran had made thousands of fake Rolex watches at his home, where authorities seized 24,000 fakes and enough parts to create a further 1 million fake Rolex timepieces.