Staff from Mayfair-based jeweller 77 Diamonds are putting their best foot forward this May as they take on the Three Peaks Challenge to raise money for a cancer charity.

The 12 colleagues are taking on the task of climbing Ben Nevis, Scafell Pike and Snowden in 24 hours on May 6 for Dimbleby Cancer Care, a charity they have supported for the last three years.

Creative director David Allen comments: “Since 2014 the company has worked closely with Dimbleby Cancer Care, providing items for auction at their events, as well as taking part in their fundraising initiatives like ‘Walk50’ last year in which myself and another member of staff walked 50km through London during the night – the first and last kilometre I even walked in heels!


“Having met several people who the charity have helped we are proud to support such a wonderful cause with this new challenge. We’ll be undertaking lots of events in the lead up to the Three Peaks to try and help us reach our target of £5,000 for Dimbleby Cancer Care and £5,000 for Project Harar, another charity close to our hearts.”

Allen will be joined by managing director, Tobias Kormind, Abbi Tobin, Renée Mann, Harriet Case, Sophie Lomax, James Beckinsale, Anna Byers, Ira Kormind, Jessica Grummit, Tarun Taylor, Katherine Seaman and Emily Cooper.

Dimbleby Cancer Care was set up in 1966 in memory of broadcaster Richard Dimbleby and is based at Guy’s Cancer Centre in Southwark, London. It provides practical and psychological support to people living with cancer and to their families and carers. The charity is also developing a website resource to help people find care and support services nearest to them.

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