A. Lange & Sohne opens Hong Kong store

H.K. opening is fifth boutique for German brand, and fourth in Asia.

German watch brand A. Lange & Söhne has opened its fifth boutique in Hong Kong.

With existing shops in Dresden, Shanghai, Tokyo and Seoul, watch shoppers in Hong Kong can now get their hands on the brands’ handmade timepieces.

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The focus on Asia as a major luxury-buying hub has pushed A. Lange & Söhne to have a growing presence across the continent.

Fans of the brand have been able to shop at A. Lange & Söhne authorized dealers in Hong Kong since 1997, but the new boutique in Hong Kong will aim to bring the brand and the feel of German watchmaking closer to its customers.

Franck Giacobini, managing director of A. Lange & Söhne for the Asia Pacific region said: “A. Lange & Söhne timepieces are well received among the watch collectors, connoisseurs and watch aficionados in Hong Kong, hence China.”

“The opening of A. Lange & Söhne’s first mono-brand store in Hong Kong is a step to further enhance the brand’s image and the relationship with its ever increasing number of fans in the region,” he added.




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