Accurist pushes Charmed with six-figure campaign


Brand to run print, TV and in-store ads to drive festive sales.

Accurist will run a six-figure ad campaign in the run up to Christmas to promote Charmed by Accurist, its range of beaded and bead-compatible watches.

The print campaign started in September but the watch brand said that it will “ramp up considerably” in November and December. A spokesperson added: “This campaign will reinforce the message that Charmed means business this Christmas.”

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A print ad campaign will run in top consumer magazines including Grazia, Sunday Times Style and Marie Claire and tomorrow the brand will launch a 40-day TV ad campaign on Living TV. The TV ad will also be shown on loop on 500 TV screens at more than 50 shopping centre locations in the UK.

A spokesperson from Accurist said: “The [print] ad is based on the idea of adding your own charm in order to make time sparkle. It features a lifestyle image of a beautiful woman wearing one of the Charmed by Accurist watches, with a close-up of the watch and an assortment of loose beads, clearly conveying the idea that these are a range of watches the wearer can personalise with their own choice of beads. The ad also drives home the point that the watches work across most brands of charm beads.

“The [TV] ad features another beautiful woman in several situations where she’s dressed differently for separate occasions. In each, she’s complementing her look with a different beaded version of the same Charmed by Accurist watch. The ad finishes with a montage of different watches as asks the viewer to consider ‘What will yours look like?’.”

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