Canadian jewellery brand Bijoux Birks has paired with ballerina and actress Kylie Jefferson for a new campaign video.

Titled ‘Tiny Pretty Things’, the short film shows Jefferson performing in the rain wearing the new Holiday Birks Splash jewellery in a dance routine she choreographed.

The new Birks Splash collection features diamonds set in 18k white gold.

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The partnership between Bijoux Birks and Jefferson began in May, when Jefferson was named Bijoux Birks’ first Birks Splash ambassador.birks

Katie Reusch, Bijoux Birks marketing director, said: “We are thrilled to have had the opportunity to showcase Kylie in her element.

“Her choreography and free spirit make the narrative of this collection truly come to life. Kylie’s grace and elegance captures the essence of Birks Splash.”

Jefferson said: “Seeing the Holiday Birks Splash collection inspired my dancing.

“My favorite piece worn in the video would have to be the Birks Splash Diamond Lariat Necklace.

“It was so elegant, and I felt so powerful wearing it. I’m drawn to the perfect balance.

“My vision was to showcase my fragility and my strength, meeting in complete
harmony.”

View the campaign video below: