Maia Adams and Juliet Squire, head of global research and head of global strategy, Adorn Insight

Jewellery market intelligence agency, Adorn Insight, has launched a virtual consultancy service for the UK jewellery trade.

The digital offer, Adorn Bitesize, will provide professionals with one-hour consultancy Zoom sessions with the agency’s founders, Juliet Hutton-Squire and Maia Adams.

With a focus on future-proofing, Adorn Bitesize is an opportunity for jewellery professionals to brainstorm with the founders and prepare for business post COVID-19.


Drawing on their extensive industry knowledge, the duo will work with each individual to find solutions that address their particular needs, whatever they may be.

The founders explain: “When we founded Adorn Insight in 2011, our vision was to build an independent market intelligence agency to help jewellery brands flourish in a fast-changing industry. Our passion has always been to nurture talent, inspire innovation and drive commercial success.

“During these uncertain times – and much like everyone else – we’ve been thinking about ways in which we can evolve our business whilst continuing to support the industry that we love. With this in mind, we’ve launched Adorn Bitesize – 1-hr face-to-face Zoom consultancy sessions with us.”

15% of all profits from this venture will be donated to Refuge Charity, which provides specialist support for people experiencing domestic violence.