Maia Adams and Juliet Hutton-Squire with Professional Jeweller's Rachael Taylor.

Jewellery trends analysis service already winning global subscribers.

Adorn Insight, the trends analysis agency for the jewellery industry, has announced its growing success, following its soft launch at The Jewellery Show at Spring Fair in February.

Adorn London founder Juliet Hutton-Squire and jewellery journalist Maia Adams are the duo behind Adorn Insight, which Hutton-Squire describes as an “invaluable resource to jewellers, manufactuers and retailers seeking to create a point of difference in their work and increase commercial viability.”


The service brings together trend information as macro concepts and translates them into easily accessible inspirations and commercially viable applications for the jewellery industry.

To date, Adorn Insight has a growing number of subscribers from across the world, who pay an annual fee to have access to a monthly trends newsletter and full details and analysis of jewellery trends.

The project was initiated last summer, and upon its launch in February already have five months’ worth of information for clients to delve into.

Speaking of the success to date and growing subscription base, Hutton-Squire said: “We have been amazed and encouraged by the interest generated following the launch of Adorn Insight. We are excited that designers and companies from around the world are recognising the added value that understanding trends presents in enabling them to harness new markets and new opportunities for growth.”

“Ultimately, consumer influences and buying patterns underpin our trend analysis, and by tapping into these the jewellery industry can ensure it is keeping step with often rapid developments in the sector.”

The service has already seen several companies sign up for a fuller consultancy service, which Adorn Insight tailors to the individual needs or areas that the companies wish to focus on. One in particular had left the services of a larger trends analysis agency for Adorn Insight because they felt Adorn provided a more focused, more applicable analysis of the jewellery industry.

“We have been delighted by the response to our consulting services. To date projects have varied from helping a jewellery outlet regain its market share and identifying the strengths in the business, to helping create new collections for bespoke retailers, to looking at assortment mixes at store level," added Hutton-Squire.