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AGM HIGHLIGHTS: NAJ announces new chair, website and foundation


The National Association of Jeweller marked a new beginning for the body at this year’s AGM as it revealed plans to future-proof. 

At the AGM, which took place on Thursday June 14, revealed details of a new website set to revolutionise how the NAJ communicates with its members and consumers.

Attendees were able to view a video which uncovered a mobile-first website that engages shoppers and enables members to find solutions.

The new site will also include interactive forums, live chat, and online toolkits, alongside educational features.

The first phase of the website will launch in September 2018.

In addition to the new website, the CEO also announced plans to obtain a Royal Charter and the establish apprentice schemes for both manufacturing and retail jewellery.

Read more about the NAJ’s plans for the next 12 months here, as Professional Jeweller had the honour of sitting down with Simon Forrester for his first interview as CEO.


At the AGM the NAJ also announced Harriet Kelsall as the new chair of the Association. Kelsall succeeds Simon Johnson.

David Doyle was also revealed as the new president, following in the footsteps of Patrick Fuller, while Hockley Mint’s Gary Wroe has been elected as president of the British Allied Trades Federation.

New chair, Harriet Kelsall, shares:  “I look forward to working with Simon Forrester on the future shape and structure of the NAJ. In order to fulfill our new strategy going forward, we will now begin a top-down review of governance, volunteers, staffing, technology and communication. We have been talking to people interested in becoming future leaders of the NAJ. I look forward to further improving things and to building on the success of the steering groups; our team of volunteers across the different speciality areas that are represented across our membership.”

Forrester adds:  “Although we have already gained over 120 new members this year, the NAJ will not stand still; we will continue to evolve in line with the needs of our members and the challenging environment in which they operate.”


Last but not least the AGM introduced the Fuller Foundation, a legacy trust, developed in conjunction with the BATF Benevolent Society to support management training, learning and development for owners and business managers, who want to progress further within the UK jewellery industry.

The Foundation is to be named after Patrick and Vivien Fuller, whose commitment, passion and contribution to the UK jewellery industry is unrivalled.

The NAJ’s chairman up until yesterday, Simon Johnson, explains: “This concept presents an ideal opportunity to create a lasting legacy that supports training, education and personal improvement for future leaders; the hidden gems’ and learners that need support to get to the next level, in the Fuller name. We haven’t got the absolute detail yet, but I can state here today for the record that by the end of 2018 we will have funds available in the UK to support the training and development for the next generation of jewellery business owners, managers and leaders.”


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