Italian designer spends 18 months creating carbon polymer watch brand.

Italian designer and architect Alessandro Baldieri, the man behind his eponymous collection of timepieces, has unveiled a new range of fashion and technology-led watches called iTime.

The brand was launched last year, but is set to make a push into the UK in 2012 as part of iTime’s plans to establish itself as a globally recognised brand.


Baldieri and his team are said to be “constantly brainstorming new ideas” and will be looking at least three to five years ahead when it comes to planning collections.

He has said of the new line of watches, which aims to be more accessible that his mainline collection: “Everyone has the right to look good.”

The collection consists of seven lines in myriad colours, created with the help of a Milan-based engineering company that blends the coloured polymers and carbon fibre that are used in the iTIME collections. The timepieces retail upwards of £100.

With roots in furniture and interior design, Alesandro Baldieri created his first watch collection in 2006. His mainline watch collections are sold through a number of jewellers in the UK including Annette Gabbedey, Carl Christopher and Daniels the Jewellers. The collections retail from upwards of £180.