US fashion jewellery brand Alex and Ani will be opening the doors to its first UK store on Monday, September 25.

The brand, which is known for its adjustable and stackable bracelets and charms, is sold in 76 stores across the US and now it is launching into the UK retail market with a boutique in Bluewater shopping centre in Kent.

Alex and Ani’s first UK store will offer customers 866 sq ft of retail space filled with hundreds of products including the brand’s iconic stackable bracelets, chain station necklace concept and various styles of celestial rings and earrings.


Commenting on the store launch, retail director Adele Belitta says: “We are thrilled to be launching our first UK store at Bluewater. The doors will open on September 25 and we look forward to welcoming shoppers into the store in the hope that we will teach them all about the meaning behind our jewellery designs and the eco-conscious responsibility we hold.”

Alex and Ani is driven by a passion for the well-being of our planet, communities and individual paths and so to continue its commitment to giving back to the world, the brand will support a number of local charities in the UK, hosting Charmed by Charity events in the new store and developing new Charity by Design partnerships, whereby a piece of jewellery is designed specifically for a charity with a percentage of every sale donated to the cause.