British jewellery designer brand Alex Monroe has declared April ‘Tie the Knot’ month.
During the month of April, Alex Monroe will celebrate all things engagement, wedding, commitment and love, through a digital push and series of special events.
Online, consumers can got to the Tie the Knot section and view products/ inspirations for everything from engagement rings and wedding bands, to presents for bridesmaids, groomsmen and the mother of the bride.
Each week, the British brand will feature a different story on its website/ newsletters, and the month will be filled with innovative events and exclusive new products.
At present, the Tie the Knot section of the website highlights its trilogy options, nodding to Meghan Markle’s engagement ring, and tells the story behind a three-stone piece.
The brand is also inviting consumers in store to create their own Papina ring by choosing from a selection of ethically sourced, radiant rainbow sapphires.
The rainbow sapphires are exclusive to Alex Monroe’s London Bridge boutique, and are ethically sourced from the island of Madagascar.