British jewellery brand Alex Monroe has joined a growing list of jewellers playing their part to help Australia following the deadly bushfires, which have burnt more than 15 million acres of land since September.

While most brands aiding relief efforts come from Australia, London jeweller Pippa Small announced she would be donating 100% of profits from the sale of her 22ct gold Kangaroo charm to WIRES, the largest wildlife rescue organisation in Australia, and now Alex Monroe is supporting this charity too.

£65 of profits will be donated to WIRES.

Announcing the news, the brand said: “The natural world means everything to Alex and our team, and we are devastated by the ongoing impact of the Australian bushfires.


“In support of the urgent work currently being undertaken to help and rehabilitate Australia’s native wildlife currently under threat, we will be donating £65 from every Cockatoo necklace sold directly to WIRES.”

Australia is home to 14 species of Cockatoo, making this a fitting tribute.

The sterling silver Cockatoo necklace, adorned with a gold beak and plumage retails at £165.