Alex Monroe promotes Emma Burgin to COO


British jewelley brand, Alex Monroe, has announced the appointment of Emma Burgin as chief operating officer.

Burgin initially joined the team as a workshop assistant, but quickly rose through the ranks to become sales and press manager.

With exports steadily increasing, Burgin realised the potential for the brand within the UK and worked to grow the profile and number of stockists.

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2012 saw more rapid expansion as Alex Monroe opened the doors to his self-designed HQ in London Bridge, which has since received many awards.

In addition to housing the company’s offices, the building is also home to the first Alex Monroe boutique.

With more space and a bigger team, the wholesale business had room to develop further, and alongside steady online retailing, the business now has the addition of shop-based sales.

The business is currently in the process of undertaking another restructuring to facilitate its ever-increasing natural development. As part of this process Burgin accepted the promotion to chief operating officer.

Burgin will be responsible for the day to day running of the business, reporting directly to the board. With experience in all aspects of the business, the board has every confidence in her ability to take the business to the next level.

As part of the expansion of Alex Monroe Ltd, the company is also currently in the process of building a multi-million pound manufacturing hub on Tower Bridge Road. This will accommodate the demand for Alex’s originally designed jewellery, whilst maintaining the hand-made values at the core of the company.

Collaborations and projects with international companies such as Nike and Anthropologie are another avenue that the brand wishes to further pursue.

Burgin’s new role will be to oversee all areas of the business. Alex Monroe remains at the heart of the company and continues to work as creative and design director. Monroe will work alongside Burgin to facilitate all future plans.

Tags : Alex Monroechief operating officerEmma Burginnew position
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