British jewellery designer Alex Monroe has revealed plans to open a second boutique in London this summer.

The new store, set to launch this July, will be located on Floral Street in Covent Garden.

While Alex Monroe already runs a successful destination boutique near London Bridge, this will be the brand’s first store in a ‘high street hot spot’.


To celebrate the launch, Alex Monroe is encouraging social media users to share the news by reposting an illustration of the boutique with the hashtag #AMFloralStreet. Those who do this will be in for the chance to win the brand’s iconic baby bee pendant.

The post has already been shared over 100 times, with the Instagram announcement of the news receiving almost 700 likes.

Alex Monroe will be in good company in Covent Garden alongside many designer brands, British favourites, and other renowned jewellery firms.

PHOTO CREDIT: Paper cut design by Laura M Designs, @lauramdeisgns