Alexander Davis to revamp shop

Shop redesign planned to coincide with London Jewellery Week.

Jewellery designer Alexander Davis has taken on and refurbished Stephen Webster’s old shop in Duke St, near Selfridges in London.

Davis, who won two Lonmin Design Innovation Awards and became the New Designer of the Year 2010 at the UK Jewellery Awards 2010, "soft launched" the shop at the end of last year, but plans to have the official launch for the Alexander Davis boutique during London Jewellery Week in June.

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He said: "I am evolving the store, constantly improving it and innovating. It’s going to suit my futuristic take on fine jewellery, but stay true to the beautiful Dickensian surroundings of Manchester Square."



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