Diamond collection solves 7-day jewellery dilemma for modern women.

Alfred Terry has created a seven-piece collection of diamond-adorned rings, pendants and earrings that it is promoting as the perfect set for today’s busy women.

The 7-Day Modern Womanʼs Wardrobe is all set with H SI diamonds, and designed to complement dress, work and casual wear.


London-based Alfred Terry says that jewellers will be able to offer individual pieces from within the collection, as well as a special price and a free gift for customers buying the whole set.

Each piece has a name, giving personality to the collection and providing ease of reference for the retailer. For example, Emily is an open flower diamond-set pendant; Alexa is a pair of freshwater pearl and diamond earrings.

A four-diamond pearl pendant that complements the Alexa earrings has a suggested retail price of £313.

Alfred Terry is offering free in-store display material, including back board, platform, strut cards, tent cards and press-ready adverts which retailers can brand with their own logo.

The website package includes a consumer editorial release, web-ready images and the 7-Day Modern Womanʼs Wardrobe logo.