Jewellery brand Alice Van Cal has joined what it is calling “the UK’s first subscription service for fine jewellery”.

The move sees the brand partner with Covett, which offers a personalised white-glove service approach to shared ownership in the jewellery market.

Covett now aims to redefine the meaning of fine jewellery ownership through subscription and shared ownership models.


This allows customers to loan a piece for a special occasion, try out a piece they are not ready to buy or else elevate their collection temporarily.

A selection of Alice Van Cal pieces are now available through Covett’s subscription service, including The Alice Blue Opal and Diamonds Eclipse, The Alice Blue Sapphire and Diamond Sphère and pieces from The Rainbow and The Journey ranges.

A wider selection of Alice’s most iconic creations are available in the Covett Vault.

Alice Millner, founder and creative director of Alice van Cal, said: “Our jewellery is unique and versatile, however we’ve noticed that often people only truly fall in love with them once they experienced wearing them, therefore being part of a platform that allows people to borrow jewellery is ideal.”