Allum & Sidaway has introduced a wedding dress boutique at its flagship showroom in Salisbury.

Situated on the first floor, the new venture allows brides-to-be to not only shop for wedding bands and jewellery, but to find their dream dress as well.

The wedding dress boutique features dresses from coveted national and international designers, alongside clothes, accessories, jewellery and gifts for all the bridal party.


Allum & Sidaway managing director, Jason Allum, shares: “We are very excited to launch A&S Bridal. We are always on the lookout for new ideas and collections and whilst this is not jewellery & watches, it feels like a natural fit.

“Bridal business is one of our favourite aspects of our trade; to share in such an important occasion is so special. Now we can extend our bridal offering to deliver the ultimate personalised experience.”

The wedding dress boutique was due to open later this month (September) but has opened earlier to accommodate the demand of appointments.

The retailer, which scooped the Multiple Fashion Jewellery Retailer accolade at the 2019 Professional Jeweller Awards, has employed a manager with a wealth of knowledge of the bridal market to look after the boutique and deliver the a memorable customer experience.