South-west retailer to extend fresh branding and look to boutique.

South-west retailer Allum & Sidaway is set to revamp its Dorchester store with plans for expansion and a refurbishment of the double-fronted high street space.

The plans follow the overhaul of Allum & Sidaway’s Ringwood store near Bournemouth which took place earlier this year, with the store upgrading to a larger space on the same street, which it now dubs a “destination store”.


Jason Allum, managing director at Allum & Sidaway, said that he and his team will finish the re-branding of Allum & Sidaway ahead of the expansion and refurbishment of its Dorchester store with the new look.

The style includes sleek glass display cases, hot pink busts and display stands, a look that Allum & Sidaway customers have said is “like Bond Street".

Allum said that the store will also finish its new e-commerce site in the coming year.


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