Jewellery brand signs up new retailers and develops cheeky new lines.

Jewellery brand Allumer has doubled its stockists since showing at IJL in September with new accounts in the UK and abroad.

The brand, founded by Professional Jeweller Hot 100 NexGem Natasha Leith-Smith, has signed up stores in St Albans, Alderley Edge and Winchester, and has also started testing international waters with stockists in Russia, Canada and China.


Allumer has become well known for its range of Allumette bell necklaces, as well as its match necklaces, and Leith-Smith said that she is continuing to further develop this line with new neon colour options and new sizes of small and large bells for the necklaces, which can also be wrapped around the wrist and worn as bracelets.

The brand has also developed a collection of precious designs with silver and gemstone balls strung on silk thread, called the Caviar collection.

Another new collection from the Allumer brand is a line of silver pendants bearing engraved slogans such as W*NK and SL*T strung on coloured ball necklaces. The range has been given the cheeky title of I Swear it’s Allumer and carries retail prices of £45.