Brand’s entire collection of colourful jewellery selected for store.

Jewellery brand Allumer is continuing to drive its outreach in the UK market, having won Harrods as its latest stockist.

The colourful brand, founded by Professional Jeweller Hot 100 NexGem Natasha Leith-Smith, will have its entire collections at Harrods in Knightsbridge, London, including its Allumette bell necklaces and 9ct gold match and gem-set pendants.


Leith-Smith showcased her collections at The Jewellery Show London and IJL this year – the brand’s first time at the show. It has since doubled its number of stockists and Leith-Smith has plans to expand Allumer internationally having won interest from overseas.

Allumer is now sold through retailers such as Wolf & Badger and Kabiri, as well as stores in in St Albans, Alderley Edge and Winchester, and has also started testing international waters with stockists in Russia, Canada and China.

The brand also created special edition versions of its match pendants for British fashion brand Paul Smith this year, sold through its Covent Garden store.