Allumer to launch AW13 campaign at CMJ meet

New wintry themed shots focused on stacking and collecting.

Fashion-led jewellery brand Allumer is set to unveil its AW13 campaign at the Company of Master Jewellers (CMJ) autumn buyers’ meeting in Birmingham this weekend.

The brand’s new Inspire campaign features four shots focused on stacking, collecting and creating personalised jewellery using Allumer’s collection of interchangeable pendants and colourful charms and ball chains. The wintry-themed designs feature a model in a white, fluffy outfit.

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Its founder Natasha Leith-Smith said: "As well as our Inspire Winter 2013 campaign we will be launching a new collection called Made in Britain and, to celebrate the birth of the royal baby, we have designed a royal blue bell and ball chain necklace."

The brand has also been papped on the wrists and necks of the royal princesses Eugenie and Beatrice. It was also a finalist in the Brand of the Year category at the UK Jewellery Awards.

"We have lots of projects that we’re working on, that we can’t wait to share with you during the next few months," added Leith-Smith. "We will have our full collection on display at CMJ including our Match Collection, Allumette Bells and the Allumer Classics."



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