Brand to showcase after winning retailer endorsement at CMJ meeting.

Playful jewellery brand Allumer is set make its IJL debut after signing up with just a week to go, following a successful summer showing at Treasure and the recent CMJ buyers’ meeting.

The brand, founded by designer Natasha Leith-Smith, creates colourful jewellery with a gifting element owing to attractive price points, interchangeable products and a wide and varied friendship bracelet collection.


Allumer will launch a new range at the show, currently dubbed the Caviar collection, featuring colourful, fluoro carbon neck wires with single balls set with 2-point gemstones such as ruby, sapphires, diamonds and emeralds.

The brand will also showcase its match necklaces in silver and 9ct gold that feature briolette gemstones as the tip of the match.

Leith-Smith said: “The new collection has been designed with birthstones in mind, while Paul Smith recently took on the match necklaces, which is a great endorsement of the brand.”

Steffans are also said to have championed the brand at the recent CMJ buyers’ meeting where Allumer showed as a guest supplier. Steffans’ owner Steff Suter described the brand as having legs, and said that its packaging – little matchboxes – were interesting and innovative.

Allumer will showcase its collection at stand A1.