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Alyssa Smith wins Business Personality of the Year accolade


Jewellery designer Alyssa Smith of the eponymous jewellery brand scooped an accolade designed specifically for her at last week’s biz4Biz Awards.

Held on March 2, the biz4Biz Awards, which celebrates businesses based in Hertfordshire, created a new category after meeting Alyssa Smith.

Smith originally entered the Business of the Year category of the awards, and after meeting the judges and giving them a presentation on her business which was founded in 2010, biz4Biz created a brand new award – Business Person of the Year.

Organisers of the biz4Biz Awards said: “Only launched in 2010, Alyssa Smith has grown the business from the bedroom floor to create an internationally renowned jewellery brand.

“The judges were blown away by her passion, drive and enthusiasm, and her innovative use of social media to drive the company and her presentation encouraged the judges to create this special Business Personality of the Year award.”

Smith’s business continues to go from strength to strength, with this latest award being one of many the designer has achieved in her career.


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