Emerging jewellery designer beats several big names to bag top prize.

Alyssa Smith has beaten a slew of big names in British retail to win the Star of The Future Award at the Specsaver Everywoman in Retail ceremony.

Alyssa, designer and owner of Alyssa Smith Jewellery Limited, topped a category for businesses turning over less than £200 million that included finalists from Whistles and The Pokey Hat.


The Everywoman in Retail Awards seek to identify dynamic female talent working at the top of the retail industry and showcase the broad range of career opportunities that retail can offer women, beyond the shop floor.

Alyssa Smith has a growing fan base among fashion editors and celebrities. Her best known Tweetie necklace became a Twitter sensation last year thanks to its design that resembles the site’s famous blue bird.