Amaze by Isabell Kristensen is a silver jewellery brand with prices range from 60 to 1,250 pounds.

Brand scores 12 stockists since June launch and hopes to double.

Distributor DAF Enterprises has noted a surge in interest in its new brand Amaze by Isabell Kristensen.

The distributor took the brand on earlier this year and has so far signed up 12 UK stockists after launching the brand at The Jewellery Show London in June.


DAF Enterprises’ David Fell said that he is planning to push on with expanding the brand’s reach in the UK market and is hoping to add a further 15 stockists before the end of the year.

Fell said: “We are looking at county jewellers, someone that knows their business and can upsell.

“The response we’ve had to the brand has been great. It’s something of a Georg Jensen concept, you really feel like you’ve got something for your money.”

Amaze by Isabell Kristensen is a silver jewellery brand led by Danish-born London-based fashion designer Isabell Kristensen, who is famed for her glamorous, feminine dresses. Retail prices for the jewellery range between £60 and £1,250.

The Amaze by Isabell Kristensen jewellery brand has also been winning stockists abroad with 40 in Denmark, 16 elsewhere in Scandinavia and 21 in the rest of mainland Europe.