Amazon has introduced a tiered referral fee for watch and jewellery selling partners.
It is expected to significantly reduce the cost of selling jewellery and watches priced over £200.
The move means for jewellery, the referral fee will change from 25% in UK and 20% in Germany, France, Italy and Spain, to 20% on the portion of the price up to the same amount and 5% above.
The watches referral fee will change from a flat 15% in UK, Germany, France, Italy and Spain, to 15% on the portion of the price up to £225 and 5% above.
It equates to a 61% reduction in selling partner referral fees for a £700 jewellery item sold in the UK.
Amazon says it expects the change to benefit customers by enabling selling partners to list a wider range of competitively priced items.