To celebrate 2020, which marks 20 years in business, Amore has created a fresh collection of jewellery for the new decade.

‘You & Me Together’ is a fashionable new collection crafted and uniquely styled by the Amore in-house team to celebrate a memorable year with 20 designs, all with a total diamond weight of 20pts.

To showcase this new line in stores, Amore is offering new displays and packaging and every item in the collection comes with a 2020 commemorative card.


All pieces in the collection have the distinctive Amore heart logo stamped inside to authenticate their origin and will be hallmarked with the date letter ‘V’ in simple lowercase font inside an octagon shape signifying this year.

Following on from last year’s success, Amore is also capitalising on the new trend for diamond and gemstone rings with a new range, inspired by vibrant colour.

Successful 2019 sales have also encouraged the supplier to enhance its diamond rings.

“To further our ambition of becoming a core supplier to independents we have introduced ‘Love you Forever’ – six new engagement rings offering a great look with value for money,” explains Amore director, Barry Mislim.

The Amore collections of matching suites of earrings, pendants and rings offer independent retailers ‘bespoke styling’ across the ranges, allowing them to stand apart from the multiples.