Hertfordshire-based jeweller maker Amore is launching an Amore Oro Options service that will give retailers the opportunity to stock and offer customers bespoke pieces.

The service will work alongside the Love Gold collection, allowing consumers to choose their own gemstone combination when they select a gold piece from the range.

Amore will supply retailers with a catalogue for reference, which shows the entire gold collection. Retailers and their customers can select their preferred design in either 9ct or 18ct yellow, white or rose gold and choose any precious gemstone to create their own one-off piece at no extra cost.


Retailers can access all price combinations from the Amore trade website, which also features the entire Amore Oro collection.

Amore sales director, Paul Bellingham, said: “At Amore, our main aim is to enable retailers to offer a competitive and flexible service that meets their customers’ needs, as well as helping them to close a sale. With over 3,000 combinations to choose from, our Amore Oro Options service will do just that.”

In recent times, Amore has invested heavily in its gold brand. All design work happens in the UK so that middle to high-end retailers can be supplied with uniquely designed gold jewellery at great prices.

Bellingham adds: “Our designers have a strong eye for colour and for quality stones. In addition to single-stone designs featuring aquamarine, blue topaz, amethyst, peridot, sapphire, ruby, tanzanite and opal, combined with the brightest of diamonds, we offer a very strong freshwater pearl range, from which consumers can also create their own bespoke combinations.

“Retail prices remain competitive. For example, our So Loved eternity rings featuring diamond, sapphire, ruby and emerald, retail from £675 to £925. The stylishly simple Leila earrings and pendant in aquamarine and 9ct white gold are from £95 for a claw-set pendant, while our opal and diamond Clara collection starts at £195 for a pendant on a 9ct gold chain.”

Delivery is from six to eight weeks.

The Amore Oro jewellery collection comes with a heart shaped box and customer care card. The Amore heart logo is stamped on every piece.